Advertising today can feel a bit like defying gravity. Download your guide for cross-media data and audience insights, and navigate the complexity with confidence. The advertising landscape looks ...

For nearly 20 years, streaming has transformed the media landscape and revolutionized the way audiences watch television. With more streaming content available to be consumed on more apps and services ...

Nielsen helps New Zealand businesses make smarter international growth decisions with market intelligence that brings clarity ...

Jointly undertaking initiatives that serve the growth and maturation of the Polish advertising industry. Promoting Innovation ...

Black consumers are speaking directly to brands in unprecedented ways and achieving headline-making results. Throughout 2017, popular brands witnessed the power of Black Twitter and the brand impact ...

The report reveals that the top two most-watched programmes of the month were the Polish national team’s two World Cup ...

New Nielsen data shows Australian outdoor and sports retailers lifted ad spend to $91.9 million in 2025, as brands competed ...

The first signs of spring in March led to Poles spending significantly less time in front of their screens, leading to a ...

To measure TV audiences, you need three key ingredients: a data source (a combination of panel and big data capable of properly representing viewing audiences); technology (to capture and correctly ...

With kids settled into their summer breaks in July, they continued to have an outsized effect on TV usage. While overall TV usage was up just slightly from June (0.2%), viewing among people under the ...

Drive your automotive strategy forward with Nielsen’s Scarborough Industry Automotive Report. Get deep, actionable insights into American consumer behavior, including anticipated new/vehicle spending ...

The integration accelerates demographic audience delivery across local markets and modernizes local TV measurement in the U.S ...