Siddharth Kelkar of Anymind Group explains IPL advertisers undervalue mobile gaming despite high engagement, as legacy ...

As Tendulkar turns 53, his $100 million brand rests on trust, scarcity and consistency, evolving just enough to stay relevant ...

Summer marketing is getting a new vocabulary and visual identity Summer ads once relied on harsh, exaggerated visuals of heat to sell relief, but are now shifting toward more social, lifestyle-led ...

The launch of its Gerua brand is backed by the ‘Outfit Sahi Toh Sab Sahi’ campaign featuring Anya Singh as it debuts as an ...

In his new role, Pratap will lead strategic communications, media relations, thought leadership, internal communications and ...

The new identity reflects Somany Ceramics’ shift from a tile manufacturer to a broader home solutions provider, with rollout ...

The suite is enabled by the Gemini Enterprise application and Gemini Enterprise Agent Platform, and is designed to support ...

Shapero would focus on engagement with stakeholders as he succeeds Ryan Roslansky, who will continue at Microsoft as ...

Under the digital mandate, the agency will handle the group’s digital ecosystem, including social media storytelling, website ...

In this article, we look at the women leaders across WPP and the roles they play in shaping the agency’s global and regional ...

Google marks its 100th Creator Collective in India, as YouTube scales offline creator networks to drive collaboration, ...

CoinSwitch, Games24x7 communications leader Rozelle Laha joins Zetwerk to lead corporate communications amid global expansion and scrutiny ...