Four agencies are in the hunt for Commonwealth Bank’s creative account — one of Australia’s largest agency reviews this year, ...

The line between B2B and B2C marketing is far smaller than many often believe, Salesforce’s Leandro Perez has told AANA x B&T’s Brand Masters podcast. Perez, Salesforce’s SVP and CMO for Australia and ...

Meta is now allowing parents to see what their children are talking about in conversations with AI in a new move to boost ...

Thursday night delivered another tight prime-time ratings battle across sport, news and entertainment, with Thursday Night ...

We too, get uninvited to events all the time. It appears though these influencers are now getting the B&T treatment.

BigAds has integrated with Criteo to help brands identify and activate real in-market shoppers in minutes through its Agentic ...

The custom Budgy Smugglers feature a Two Dudes design on the front, and a bold “protect your little dudes”. Behind the humour ...

When Westpac partnered with the NRLW and News Australia, the trio were challenged with making long-term financial planning ...

Warner Bros Discovery shareholders have unanimously voted to approve its merging with Paramount for US$111 billion in a ...

Ahead of the World Cup, hosted across The United States, Canada and Mexico, Powerade’s global campaign features two soccer ...

Virgin Australia is pitching its media planning and buying account, placing Omnicom’s PHD on notice, B&T can reveal. The ...

Andy Ford is leaving Analytics Partners as its associate vice president and joining Canva as its new head of marketing data, ...