Though ad budgets are expected to remain tight in 2026, advertisers are bullish about connected TV’s prospects. Nearly 70% of CTV advertisers expect to increase their spending this year on the channel ...
CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube's reach to the big screen. Eight in ten Performance Max advertisers are receiving connected TV ...
NEW YORK--(BUSINESS WIRE)--OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the launch of OpenX Attention Targeting, a first-to-market capability ...
Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, ...
A recent study published in Azania: Archaeological Research in Africa explores new historical evidence of one of pre-colonial Dongola's earliest rulers. Previously considered semi-legendary, the ...
Day guided that for Q1 2026, "we expect contribution ex-TAC to be in the range of $157 million to $161 million, which represents growth of 8% to 10%. Contribution ex-TAC attributable to CTV to be in ...
Google's Demand Gen now powers Shoppable CTV that enables viewers to browse and purchase products while watching YouTube ads on TV. After first teasing the forthcoming shoppable formats at Google ...
Arabic and Hebrew belong to the Semitic language family, a group of languages spoken primarily throughout North Africa and Southwest Asia, though speakers can be found all around the globe. They are ...
The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...
Pinterest intends to buy tvScientific to turn its intent-rich audience data into a performance engine that extends beyond its own app and onto the connected TV screen — effectively using CTV to close ...
Sony Pictures International Productions (SPIP) has signed a multi-year agreement with the Film Committee at Media City Qatar to co-finance Arabic-language films from the Middle East and North Africa.
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