An internal memo has been shared publicly by Xbox showing a recommitment to hardware, software and its ecosystem.
Xbox is back—and it looks the part. Microsoft has quietly buried the \"Microsoft Gaming\" name and is returning to Xbox as ...
Xbox Game Pass drops Call of Duty after price cuts, as Microsoft reshapes its subscription model with potential new bolt-on ...
A strategic memo from Xbox CEO Asha Sharma and Chief Content Officer Matt Booty lays out the division's vision, including a ...
Xbox is Microsoft’s gaming identity moving forward. is a senior correspondent and author of Notepad, who has been covering ...
Where does this leave Xbox, a console turned multi-device platform whose meaning has been diluted by constant strategy pivots ...
"Microsoft Gaming describes our structure, but it does not describe our ambition," says CEO Asha Sharma and CCO Matt Booty ...
After announcing that Microsoft would be slashing Game Pass prices, Xbox CEO Asha Sharma has announced during a town hall all ...
The new top boss at Xbox, Asha Sharma, continues to shake things up at the gaming giant. During a town hall meeting with ...
Microsoft drops Microsoft Gaming branding and returns to Xbox identity as leadership shifts strategy, refocuses platform, and ...
That naming is now being rolled back, with Microsoft drawing a clearer line between internal structure and outward identity.
Microsoft has scaled back and lowered Game Pass subscription prices, sacrificing a major franchise to begin rebuilding trust ...
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