Siddharth Kelkar of Anymind Group explains IPL advertisers undervalue mobile gaming despite high engagement, as legacy ...

As Tendulkar turns 53, his $100 million brand rests on trust, scarcity and consistency, evolving just enough to stay relevant ...

Shapero would focus on engagement with stakeholders as he succeeds Ryan Roslansky, who will continue at Microsoft as ...

In this article, we look at the women leaders across WPP and the roles they play in shaping the agency’s global and regional ...

The launch of its Gerua brand is backed by the ‘Outfit Sahi Toh Sab Sahi’ campaign featuring Anya Singh as it debuts as an ...

In his new role, Pratap will lead strategic communications, media relations, thought leadership, internal communications and ...

The new identity reflects Somany Ceramics’ shift from a tile manufacturer to a broader home solutions provider, with rollout ...

It has appointed PG Aditiya, Deepshikha Dharmaraj and Pavita Puri as Jury Chairs for the Digital, PR and Publisher categories ...

Launched by Sea Cleaners and JCDecaux, the product treats litter as unplanned media, using audits, audience data and ...

One year on, Instagram’s Edits app reflects a broader push toward integrated creator ecosystems, blending editing, ...

Under the digital mandate, the agency will handle the group’s digital ecosystem, including social media storytelling, website ...

It introduced a series of experimental AI-driven tools under its 'Sneaks' session, highlighting how generative and agentic AI ...