Paid social media marketing is undergoing its most significant structural shift in over a decade– and the marketers who adapt ...

The Calgary agency built a foresight practice, a diversity program, and a creative culture that's still genuinely excited about marketing. Here's what others can learn from how they did it.

A new report reveals Canada's media sector employs more people than auto manufacturing — yet 94% of digital ad dollars are flowing out of the country.

SocialNext: Toronto brought together digital marketers, brand builders and more to explore one of the most pressing questions ...

As businesses multiply their digital touchpoints with customers, managing transactional emails is becoming a strategic ...

Non-profits and public-interest organizations are rewriting how they show up: shifting away from guilt-driven appeals and inconsistent branding, and toward empowerment-based storytelling paired with ...

It depends on the scale, but often a creator program is basically just a series of celebrity endorsements. This latter ...

Toronto brings together some of Canada's sharpest marketing minds to cut through the noise and talk about what's actually ...

Canadian marketers should probably be paying closer attention to what happened in Montreal last weekend than most of them are ...

The word “Community” has been the marketing buzzword lately. It’s often used when brands want to harness the power of people ...

Canadian marketers are under more pressure than ever to do more with less. Smaller teams, tighter budgets and rising expectations have made one thing clear going into 2026: showing up everywhere on ...

Three years in, Samsung Ads Canada Innovation Day has never looked quite like this. The 2026 edition, held at The Illuminarium in Toronto, was its largest and most ambitious yet and the energy in the ...